The US is a nation of entrepreneurs. From the giants who started this country to the more than 30 million small businesses that currently dominate it, the concept of pulling yourself up by your bootstraps to make a name for yourself is far from rare. One of the most booming markets in American society today is the auto industry; nearly 70% of Americans possess a driver’s license, creating a high demand for quality vehicles.  With high demand comes great opportunity. Thanks to recent technological and social advancements, getting the ball rolling on your very own car dealership is easier than ever. Let’s take a look at some of the most important steps you’ll need to follow if you want to salvage cars online and turn a profit. Calculate The Costs First and foremost is funding. This

Running a small business is tough. Only 25% of small businesses make it to 15 years or more, and regulatory, tax, or market changes that a big company can absorb easily can sink a smaller one much faster. What can you do to make sure your small business is one of the success stories? 1. Nail Your Marketing Efforts Too many businesses rely on random foot traffic or haphazard, shotgun marketing to get their message out there. By honing your marketing strategy to find and reach your ideal customer, you’ll give yourself a leg up on the competition. Identify Your Opportunities Where can marketing make the greatest impact on your business? If you have a limited budget for marketing, it’s better to launch a strong, targeted campaign that will be effective than do a dozen little things that do